The manager of communication predetermines how the company is going to work and what they are going to achieve. The thing is not just to relate information to people as it happens, but - mainly- to be able to inspire people for a strategy, a new project, the solution of non-compliances and other activities. If the manager succeeds in doing so, the workers then are able to resolve the situations arisen very well without a direct participation of that manager. The knowledge line will help you prepare the communication, generate the interest, inspire the workers, work with the mimics, gestures, emotions etc.
Author of communications training for managers and specialists. He has been active in the field of PR and marketing for over 9 years and has been in management for more than 17 years.